Desa Country Homes (DCH) are modern-styled landed homes in a countryside setting, located at Bandar Country Homes, Rawang.
It is a project by Temasya Mentari Development We devised the tagline “Rawang Refreshed” and the concept of “Dreams within Reach”; because we felt its strongly positions DCH and Rawang with a fresh concept and perspective. This tagline builds up the imagery of an opportunity of still being able to achieve your dream of a landed home – an idea that today seems very elusive to most of the intended target group.
It also plays on the fact that DCH is within reach i.e. accessible and well connected and when supported with the ‘Rawang Refreshed’ concept, adds to the lustre of the location (i.e. come home to nature and rejuvenate, away from the hustle and bustle of the city lifestyle).
In this project, not only did we come up with the branding ideas and the creative concept, we also executed tactical initiatives such as basic collaterals and advertising materials including outdoor billboards, banners, and wall panels and so on. The choice of green tones was used to emphasized the refreshed / greenery / nature theme. The water colour based design also added a feeling of homeliness and warmth that connects well with customers.