The tri-fold brochure was designed to reach out to potential traders and consumers at MISF 2015 via distribution to visitors at the booth and also passerbys. The brochure also functions as an onsite sales tool and for takeaway purposes, with contact details listed for further information.
Being a relatively new footwear brand in Malaysia, the essence of the brand together with images of the range had to be communicated effectively to a mass audience.
The KORNNA brochure features striking images of the footwear range against bold and colourful backgrounds, with keywords communicating the brand essence. The copy also encapsulates the footwear’s functionality and character, giving potential traders and consumers more information about the products available.