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“Every successful individual knows that his or her achievement depends on a community of persons working together.” ~ Paul Ryan

Kenneth Tan


Kenneth Tan is a Communications Strategist with a background of more than 20 years leading creative groups and heading business accounts at international agencies; JWT, BBDO, Bozell, FCB, US & local agencies. In between he has immersed in marketing & distribution, retail, events & outdoor advertising, event marketing and even manufacturing. In hindsight, Kenneth would have pursued his architectural ambitions. He never became an architect, but he has clearly for the last 30 years, been building brands, changing mindsets and refreshing mindscapes. A critical thinker, his mind strips apart concepts and rebuilds them in different perspectives.

Kenneth has been Blue Ocean long before the term was coined. Besides advertising awards, Kenneth also garnered award and recognition as a Technopreneur in pioneering ‘social media marketing’ and internet business from as early as year 2000.

Some brands handled by Kenneth in his career include: Maxis / Celcom / Unisys / Epson / Singer / Ford / Jeep / Alfa Romeo / Shell / Proton / Unilever / P&G / Colgate Palmolive / Hilton / Park Plaza, Holiday Inn / Parkson / Shakey’s Pizza / Kellogg’s / Vitagen / HL Milk / Ajinomoto / Steadtler / Faber Castell / Kodak, FujiFilm / Camus / Salem / Lucky Strike / Newport / DeBeers / Nippon Menard / Max Factor / Matsushita / Panasonic / National / Dreamland. ken.jkbrands[at]