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DECEMBER 25 - From the outgoing CEO
“Some good books are shorter, some come in volumes. The shorter books when well written are a joy. But sadly, sometimes they may not command a ROI monetarily.”
We (I) have started winding down our company post July due to the many pipelined projects that never took off or became very short of expectations since 1Q. As of 2Q, the operations have become unsustainable and not viable to carry on in its present form.
As advised before, we were too weighted on property development projects and when the industry pulled their brakes, we were lunged forward. However, the year-end have shown projects re-awakening.
Over-hiring was another advice that went unheeded. Based on the positive projections for 2017, we took in more senior people in 4Q 2016. I certainly did not took in the best but some decisions were based on Hopes and employment sympathies. In hindsight, these faults could only be mine to bear.
> The 500-acre industrial park has been KIV. (-150k)
> The other high value manufacturing park did not take off in the way expected. (-200k)
> I had to walk away from a project due to design integrity principles. Our internal inability to grasp my conceptual. A case of mismatched talent. (-60k)
> A great property project in the south of Klang Valley had the qualities to be great but was clearly blocked by the internal gatekeeping. It was destined to offer the essence of Desa Parkcity. But herein the case of not having marketing-souled person at the operational helm. Our proposal was okayed by the chairman but unheeded later. Project is status quo now, fully-built. A lost opportunity to effect change. (-250k)
> Iconic project in Bangsar vicinity never got past the funding stage. (-1,000k)
The team have been disbanded progressively since April 2017.
The website will remain as monument to the people who have contributed to the good of the company.
The company will remain in existence until we have fulfilled all our financial obligations to our suppliers, partners and legal compliances. Meanwhile, the company has become dormant.
Please email us at email@example.com for any enquiry.
J U L Y
- A PROMISING SECOND HALF
JK BRANDS started the second half very strongly with a foot each into 3 interesting projects in the first week of July. The detailed proposals are being prepared now for finalisation. A 500-acre industrial park, a business talent training academy and an iconic serviced suites development in KL. Gracias.
M A Y
- SHARING FORWARD
Kenneth is gearing towards actualising his coaching and mentoring inclinations by getting himself involved with NGO movements focussed in developing youths and human talent.
M A R C H
- FLYING HIGH
This month sees the revealing of UMW HIGH VALUE MANUFACTURING PARK SERENDAH by UMW Land at the LIMA 2017. After months of painstaking work in collaboration with IDEASCAPE CONSULTING, J&K BRANDS has completed the website 1.0, Unipole, Road Wayfinders, the main brochure incorporating UMW M&E, and the simplified brochure for UMW LAND.
TERMSTAYS.COM has launched the beta-tester website together with a global survey.
F E B R U A R Y
Anuar Sheikh joins as Graphic Designer.
Nicolas See Tho joins as copywriter.
Jason Yong CY joins as Senior Art Director
Lim Shyue Yang joins J&K BRANDS from GSC Cinemas. Formerly from Milk & Co., JWT etc
Our web & digital arm is incorporated.
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J&K BRANDS signed on its first formal social media contracts.
Jay returned to his Tsubaki design setup, reinvigorating its strong and unique design culture bringing along with him the RELAX and KORNNA brands. Kenneth Tan took over the full responsibilities of reorganising and rejuvenating J&K BRANDS into a 360 agency with its repertoire to include the full spectrum of brand management.
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J&K BRANDS was formed by the co-founders Jay Lim & Ken Tan. The positioning was – A DESIGN-SAVVY MARKETING COMMUNICATIONS AGENCY.